SAP & Bose

Harmonizing the European Sales Team with SAP Sales Cloud


Audio lovers around the globe rely on Bose Corporation for high-end, innovative audio

equipment, ranging from home audio systems, speakers, and headphones to

professional sound systems.


In order to serve their resellers in Europe better, Bose

needed a powerful, holistic tool to enable sales staff to collaborate within a more clearly

defined structure.


Bose chose the SAP Cloud for Sales solution and got SAP partner Acorel B.V.

on board. After an extremely rapid, agile implementation, the reorganized sales

department in Europe now operates as a united team using one robust, standard



SAP Cloud for Sales improved management visibility into sales

activities. And Bose gains a better understanding of each individual customer day by

day, enabling it to plan more clearly and better execute sales efforts.